PPC Campaign – Keyword and placement research
Internet marketing is a very lucrative profession and has taken over the trend of things in the world today. It is no surprise that there been an upsurge in various internet marketing strategies in the world owing to the rapid advance in computer technology. The internet offers lots of features to both professionals and newbies in online business. The subject of PPC campaign has confused lots of people but this article is targeted at discussing it.
PPC is the acronym of pay per click which is known by some other people as cost per click. This is an internet marketing strategy or method used to direct traffic to a site. There are many concepts, procedures and methodologies involved in pay per click.
The Pay per click technology has gone through series of trends and stages before arriving at its present. However, the three most renowned providers of cost per click are Google AdWords, Yahoo Search Marketing and Microsoft adCenter.
These multinational organizations heralded the world of pay per click and has lots of advertisers their websites. Some others smaller providers have also risen up but none is to be compared with these three.
PPC and affiliate marketing
With the introduction of the internet came the concept of affiliate marketing. Affiliate marketers or advertizers market products of companies through ads and other means. Once a visitor clicks on a website, payment is made to the website owner at the moment. The amount of payment made is determined by the agreement between the advertizer and publisher.
SEOs and PPC
The concept of SEO (Search engine optimization) strives to generate keywords for use in search of words through search engines. SEO articles have high density keywords in order to rate high in the search engine. When a keyword is clicked in an SEO article, there is a traffic drag to the website of the marketer. The marketer oftentimes links websites to each keyword which is prompted by clicking it. This is a very powerful marketing strategy used by most marketers today.
The keyword density is also used by the search engine to rate the article. Usually article with high desity keywords come up at the search engine. These articles are said to be search engine friendly.
It is important to know how to determine PPC cost. There are two procedures used in doing this and they are outlined below.
- Flat rate PPC
The fixed amount of price to be paid per click is first and foremost agreed between the advertiser and the marketer. The pay per click may also depend on the means by which a visitor assesses the website and also the kind of content opened by the user. This is mostly used in comparison shopping engines and so many other related activities.
- Bid based PPC
This cost evaluation strategy is used when there is competition between different advertisers. The advertiser therefore signs a contract with the publisher stating the maximum amount of price that he is willing to pay.